FOR IMMEDIATE RELEASE

Contact: Rose Getch
(800) 538-7476, ext. 129
rose@garden.org

National Gardening Association Announces Lawn & Garden Market Statistics for 2002


South Burlington, VT (April, 2003) - The much-anticipated results of the National Gardening Association's comprehensive study of consumer gardening practices, trends, and product sales for 2002 are now available.

The National Gardening Association is a well-known and widely recognized authority on the consumer lawn and garden market in the U.S. Since 1973, NGA has worked with the Gallup Organization (and now the Harris Organization) to provide market research information for the lawn, garden, and nursery industries.

Household Participation in Lawn and Garden Activities: Eight out of ten U.S. households (79%) or 85 million households participated in one or more types of do-it-yourself indoor and outdoor lawn and garden activities in 2002. This is the same number seen in 2001 and equal to the highest level of participation seen in the past 5 years.

Annual Spending on Lawn and Garden Activities: Consumers spent an average of $466 per household on their lawns and gardens in 2002. Over the past 5 years, average annual spending has grown by about 4% per year and averaged $452.

Total Lawn and Garden Retail Sales: Consumers spent a total of $39.6 billion on their lawns and gardens in 2002. That was an increase of $1.9 billion or 5% over 2001. Over the past 5 years, total lawn and garden sales have increased at a compound annual growth rate of 8%. From 1997-2002 lawn and garden sales increased from $26.6 billion in 1997 to $39.6 billion in 2002.

Lawn and Garden Consumer Demographics: The most important consumers of lawn and garden products last year were men, people 35-44 years of age or 55 and older, college graduates, households in the Northeast, South and West, married households, 2-person households, and households with annual incomes over $75,000.

Bruce Butterfield has been the Market Research Director at the National Gardening Association for 25 years and is a well-known and respected name in the gardening industry. For more information or to obtain a copy of the complete report, simply contact bruceb@gardenresearch.com.

The National Gardening Association is the largest nonprofit organization of home, school, and community gardeners in the United States. NGA has been promoting gardening and helping food and flower gardening enthusiasts to become better gardeners since 1972. Through award-winning publications, Web sites, and acclaimed gardening programs and grant awards for schools and communities, NGA helps people use the power of gardening to make the world a better place.





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