OJAI, CA June 5, 2004 –- Leading Organic Growing Expert and Bestselling Author’s New Book Teaches Newcomers and Experts Alike How to Live Their Dreams Through Organic Farming. GoingOrganic.com, a leading authority in the education, promotion and marketing of organic farming, today announced the release of bestselling author Jay North’s latest book entitled, “Getting Started In Organic Gardening For Fun And Profit”. The book outlines some of the fundamental reasons why an organic farm is not only a significantly more profitable and less expensive operation to run, but how the market demand for organic foods of all descriptions is quickly accelerating as consumers educate themselves on the potential dangers of chemically treated produce. The environmentally friendly downloadable book is priced at $14.95 and available now at www.goingorganic.com.

Many existing growers and entrepreneurs considering entry into the world of organic growing are amazed by the size and speed of this growth market. According to industry experts, the global market for organic food and drink reached $23 billion in 2002 and increasing demand in North America alone helped fuel a 10.1 percent increase, as North America overtook Europe as the largest market for organic food and drink. Continued growth is predicted for the global organic food industry in 2004 and projected to reach a value of $30.7 billion by 2007.

Although entering a new business venture can often be difficult and risky, “Getting Started In Organic Gardening For Fun And Profit” unlocks a treasure trove of closely guarded secrets that help even the most novice grower plant the seeds of success for their operation. It also delivers tips based on many years of priceless experience and answers the most important questions to help aspiring professionals run a successful business while helping avoid potential pitfalls. The latest in a series of works that include the bestselling “Guide to Cooking With Edible Flowers” which sold over 100,000 copies worldwide, and “Grow Yourself Rich”, this new book is a testament to the commitment and dedication of the author to educate, inform and help new growers as well as celebrate the increasing popularity of this healthy lifestyle choice and shun the status quo of corporate chemical farming.

About GoingOrganic.com
The popularity of organic growing is accelerating due to the increasing demand for organically grown foods and when done correctly, organic farming is actually easier and less expensive than using chemical methods. It is also healthier for you, your family, your buyers and planet Earth. GoingOrganic.com is a leading authority on organic growing dedicated to the furthering of education, understanding and financial benefits of producing organically grown foods for individuals and corporations. The company was founded by bestselling author Jay North and his late wife Pamela, who became known worldwide as innovators in specialty organic produce, organic gardening and organic produce marketing under the name Paradise Farms. GoingOrganic.com is a nationally recognized pioneer in the promotion and education of the organic farming industry.

For more information, visit www.goingorganic.com or call Jay North at (805) 646-2425

About Jay North
Jay North and his late wife Pamela became worldwide experts and innovators in specialty organic produce, organic gardening and organic produce marketing under the name Paradise Farms, introducing hundreds of varieties of organically grown vegetables, fruits, herbs and edible flowers. North’s services and resources provide guidance for creating pure healthy food and a vital environment that is rich with natural resources and completely uncontaminated by chemicals. His services include landscaping, teaching and consulting with organic growers at any scale of gardening endeavor - from the home-based gardener to the aspiring grower and seller of organic produce. In short, those who seek guidance and enlightenment in organic farming and the mystic connection it can give us to the earth and to us.

Media Contact:
Jay North
Going Organic
402 West Ojai Avenue
Ojai, CA 93023
805.646.2425
www.goingorganic.com
jaynorthis1@sbcglobal.net




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